Tanah Abang District Police Chief Adjunct Chief Comm. Johansen Simamora said that Sumardy can be prosecuted for causing anxiety in the society, based on Article 335 on Objectionable Act.
“There is still evidence of 31 coffins yet to be dispatched. We also confined a laptop containing the list of 100 recipients of the package,” Johansen, Monday evening, June 6, 2011 told Vivanews.com
Head of Operational Bureau Jakarta Regional Police Chief Comm. Sujarno confirmed there have been reports from the public regarding the matter. The Jakarta Post and Kompas.com editorial boards reported this case.
“We received the reports from the society which became anxious of the coffin dispatch,” said Sujarno.
The investigation into Sumardy was because his act is categorized as terror. The coffins were dispatched without informing the recipients.
In addition, the sender had never known the recipients of the package. This is what triggered suspicions, considering the number of cases of package dispatch earlier.
Sumardy is not the only one. His staff members and four couriers of the coffin dispatch were also under the investigation of Kebon Jeruk West Jakarta District Police. They are Teddy, Yosep, Viktor and the ‘project manager’, Mellyna.
Sumardy was found of sending small-size coffins for advertisement prior to the launching of Rest in Peace Advertising book. Inside the package there are flower and a piece of paper saying www.restinpeace.com, including a kind of code for login on the to-be-launched web that could only be accessed by 12pm WIB (Western Indonesia Time).
According to Sumardy, this is a breakthrough in advertisement world. The reason is a lot of people are weary of ads on television, and this method is a marketing strategy. He also emphasized that if this act is considered terror, he is ready to be investigated by the police.
In addition to The Jakarta Post editorial board, addressed to Daniel Rembeth, which arrived yesterday, some packages were also sent to Metro TV, RCTI, Kompas.com, Okezone.com, Detik.com and Tempo. Some packages were also sent to companies including Indosat Tbk, Garuda Food, Garda Otto and LG Indonesia.
29 Comments:
This is really marvelous post. I really like it.
awesome blog...thanks for it...
Great blog posting. Thanks for sharing such a nice information.
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I'm actually doubtful if this marketing stunt will work. It is kind of offensive on the recipient's part.
For sure this is just a marketing stunt. But its kinda offensive. Any thank you for posting such informative information here. Keep writing. More power.
This is really an offensive act even we could say that it is just a marketing stunt. We can say that it is a cool stunt but it is not a good idea.
Excellent blog posting. Thanks for sharing such a nice information.
I think this blog is just for a marketing stunt..Thanks for sharing such a nice information.
Johansen Simamora said that Sumardy can be prosecuted for causing anxiety in the society, based on Article 335 on Objectionable Act.
its about time they read what they are gonna vote on kudos to who ever proposed this bill and if it slows up government legislation that can only be a good thing , they might actually think about it for once and as for the budget it should all be on paper no appropriations unless we know what is going for , don't buy the lie that if other countries know how much we are spending if will harm our country what a crok
Nice blog. Very informative one. For me, a visible marketing stunt. Anyway, goodluck to them.
Thanks for sharing this post. It's indeed just a marketing stunt but for me, it is really an offensive act.
Hello,
Nice article! It will me more chose what I will buy and What I will select for me.
Thank’s,
Admiring the time and effort you put into your blog and the information you offer! I will bookmark your blog and have my friends also check up here often. Really liked the images which are shown here. Thumbs up!
This post is really an eye opener and I am not sure if the marketing is really going to work.
People always think outside the box just to come up with creative and sometimes, original ideas for a certain product to become a hit and of course to become popular. I just don't know if this controversy which even included the police will still work for their product.
coffin the last way of transportation,Very informative one. For me, a visible marketing stunt. we wish u all
For me before they dispatched the coffin they must respect the recipients. We don't know what comes on the mind of the people, we simply jump into the conclusion without thinking what really the reason behind.
I hope to see more posts from you. I keep on visiting here but this is still the last post.I hope to hear from you soon. I like your site because I learn a lot from it.
It's amazing how people will think about something to market their product and to gain some following.
You can not resort to anything outlandish in the name of advertisement !
Its really weird, I would say. There are much better and saner ways to advertise than doing this.
Very well presented post. Thanks for sharing this. I was so shocked with the wooden casket.
I haven't heard much about this... Where were the coffins sent? And why? So strange.
This is the freakiest yet effective strategy for an advertisement of a funeral business. That was creepy. Imagine someone sends you home a coffin. Who knows whatever is inside the coffin? Only to find out that it's just an advertisement.
Whoever made this marketing strategy is a genius and at the same time crazy. That was insane. I wonder how many clients he got after sending the coffins. Or should I say complaints.
Acting as though produces a surface study that will not give a convincing performance. Becoming the part is so much more effective. Act from the inside and then you don't have to act. All you have to do is learn the lines! The rest weill emerge. Study the works of Lee Strassberg or Sandy Meissner.
I am hoping that you have another new post. I like this blog.
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